Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers.

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges.

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics.
How do you measure engagement?
Just because a page receives a large amount of traffic doesn’t mean it has quality content.

The tablet is easily one of the most indispensable devices for many business managers and owners. These highly mobile devices allow you to stay in touch with the office and also work without lugging around a heavy or bulky laptop. Because of this, many businesses are looking to integrate tablets, especially Android tablets.

Microsoft’s Office 365 is highly popular among businesses not just because of its robust features and cost-saving benefits but also because it’s widely perceived as secure. Unfortunately, using it comes with security challenges, but don’t fret — there are ways to solve them.

What do customers think of your company? Are they happy with your products? Do you have a good image online? If not, these easy tips will help you reach more customers in no time at all. Read this article to learn more.

Be seen on search results

In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.

While you’re still alive and kicking, your heart should never skip a beat. It’s the same with your servers. They’re always working, ensuring your business stays operational even if you don’t pay attention to them. However, business owners tend to overlook their servers as most times it is a simple case of being out of sight, out of mind.

Sleep is a must for business owners. You need a good night's rest for you to efficiently run your business. But what if one of your business tools is keeping you up late at night? If you use your Android tablet in the evening, this may be the case. Here’s how your tablet can help you get some shut-eye instead.

Amazon's Alexa can do more than just receive calls and messages, provide weather forecasts, play music, and control your smart devices at home. Her developers are setting her up to be a next-generation AI technology that has many features for home and office users.

Collaboration, file sharing, and data management are made easier with Office 365. You can use its apps anytime, anywhere, and on any device, but do you really need all the features of the fully fledged subscription plan, or is a smaller package a better fit for your business? We’ve provided a list of the different features of each O365 plan to help you make the right choice.