When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on.

A Google Post is content that promotes your business’ services, announcements, offers, events, product updates, or any content for free. This tool provides many promising benefits for your business. Here’s what you need to know.
What they can do
Google Posts allow users to communicate directly in the search results.

Google Posts was originally intended for the candidates of the 2016 presidential election. After a couple of months, Google decided to release it to a handful of local companies and it quickly gained popularity since then. These are the main driving factors behind its widespread acceptance.

If you imagine medical records as being stored in a cabinet somewhere in your local hospital, think again. Until quite recently, medical records were publicly accessible via Google. In an effort to prevent cybercriminals from capitalizing on these resources, Google has removed sensitive medical records from appearing in search results.

The newest tool launched for business customers is Google Cloud Search, which allows users to search across G Suite products such as Drive, Gmail, Sites, Calendar, Docs, Contacts and more with ease and efficiency. It was previously known as Springboard and was compared to something like Google Now for enterprise workers.