In today’s competitive business world, it’s imperative that you have a thorough understanding of who your visitors are and what are their expectations. If you’re looking for a powerful analytical tool for your company’s website, Google Analytics one of the best options in the market.

There is nothing worse than having a productive day at the office become undone due to a power outage. Losing power for even a single minute can have far reaching effects on your company’s operations as you need to make sure everything is running properly and all data is accounted for.

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular.

The threat of being infected by malicious software is part and parcel of spending time on the internet, and no sooner have the antivirus and security software programs released an update or new patch than cyber criminals are scrambling for ways to circumvent them.

As shown by recent high-profile hacking scandals - targeting everyone from Sony Entertainment to the extramarital-affair-facilitating website Ashley Madison - cyber crime shows no sign of disappearing any time soon. In fact, experts predict that 2016 is going to be an even busier year for cyber criminals, hackers and scammers.

Big data. You may have heard of it; after all it’s been putting in an appearance at boardroom meetings across the globe for some time now. But what actually is big data? And what does it mean when applied in a business environment? More importantly, what can it do and how can it help your organization to succeed? And getting down to the nitty-gritty, does the term big data actually mean anything – or is it just another empty industry buzz word? The good news is that it’s not, and using big data can actually help drive profit.

Are you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data.

Natural disasters have increased exponentially in the last few years - something that has resulted in a number of small and medium-sized business owners turning to business interruption insurance for protection. Covering many scenarios that regular business insurance simply ignores, adequate protection can be the make-or-break factor when it comes to surviving a natural or manmade catastrophe.

Something known as “state-sponsored cyber attacks” may not be something you have heard of until now. But with both Facebook and Google viewing the problem as serious enough to warn their users about, it seems this is an issue that could be here to stay.

It’s safe to say that malware attacks, phishing scams, and social media engineering practices are going nowhere fast. That means that, whether you are a home user or the owner or manager of a small or medium-sized business, if you choose to ignore safer online security practices you are putting your identity and the security of your company at serious risk.