What would it be worth if prospects and customers truly saw your company as unique?
In her book, “Different: Escaping the Competitive Herd,” Harvard Business School marketing professor Youngme Moon argues that “the ability to compete is dependent upon the ability to differentiate from competitors.
You Have To Be SOLD Before You Can SELL.
If you’re not excited and deeply passionate about what you sell, figure out how to get excited — or find another job. Talk to someone who is passionate about a hobby, and they’ll “sell” you on why it’s so exciting.
The Statistics Are Alarming
A record-setting 10.1 million jobs opened in the U.S. 11.5 million workers quit just in the second quarter of 2021. 41% of the global workforce would consider leaving their current employer within the next year. 54% of Gen Z are considering quitting.
Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field.
One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time.
In 2004, Ramadi, Iraq, became the center of control for the Middle Eastern terrorist group al-Qaeda. Two-year battles ensued over the city of 500,000 people, during which the rule of law was nonexistent, bloodshed was constant, and devastation was unrelenting.
My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.
There’s no doubt that as one of ABC’s Shark Tank investors, Daymond John knows what it takes to start a company from nothing and grow it into a massive success.
Born in Brooklyn and raised in Queens by a single mom who worked three jobs to put food on the table, no one can say John had any special advantages as a kid.
Small- and medium-sized businesses (SMBs) face persistent cybersecurity challenges. These businesses are often targeted by cybercriminals due to their valuable data and limited security resources, but that doesn’t mean that they're helpless. Managed IT services providers (MSPs) can help SMBs strengthen their cybersecurity with comprehensive solutions and services.
As we increasingly rely on our Android devices for various tasks, such as navigation, weather updates, or finding nearby services, it's easy to overlook the potential risks that come with sharing our precise location. Disabling your device’s location settings is the best way to mitigate these risks.